ABOUT US
PROBLEM
A marketplace with spoiled vegetables and poultry, symbolizing food waste. Farmers and vendors look frustrated as unsold produce deteriorates. The scene reflects inefficiencies in the supply chain, with poor storage conditions and a lack of cold-chain logistics. The atmosphere is slightly dull, emphasizing the challenge of food waste and supply issues.
SOLUTION
A perfectly chilled storage facility with fresh vegetables and poultry neatly arranged, ready for delivery. The scene includes high-tech temperature monitoring screens, symbolizing advanced cold-chain logistics. In the background, delivery trucks and happy customers showcase a seamless farm-to-table experience.
VISION
A futuristic agricultural supply chain with fresh vegetables and poultry being transported in high-tech, refrigerated trucks. Farmers, businesses, and consumers are connected seamlessly, symbolizing efficiency and sustainability. The environment is bright and clean, representing a future where food waste is minimized and freshness is guaranteed.
MISION
Freshfare is on a mission to leverage technology to empower smallholder farmers across Africa by linking them to market intelligence, data-driven best practices, and access to local & global markets for their commodities; towards ensuring food security for all.
